As current customers of SEMrush, Planet Marketing uses this valuable software to spy on its competitors, particularly local ones. When prospects call me, I ask them with regard to their top three competitors so i could base pricing away from the competition. Each will agree and that’s how I have landed several of my present clients. Generally speaking, I prefer Semrush to leverage facts about the competitors, from Adwords to organic rankings and all things in between.
Right here at planetmarketing.com, we firmly feel that performing competitive analysis is important if you’re going to get ahead of the competition in terms of web marketing. Nowhere provides the saying “keep your pals close yet your enemies closer” been more fitting. Robust tools like SEMrush are perfect for snooping around and learning what’s working (or otherwise not working) for our own competitors. It essentially crawls some 80 million keywords to compile information about one database, breaking down the info by organic search, paid search, backlinks, display ads and organic keywords vs. ad keywords.
Our main use of SEMrush is made for niche research, which helps us determine the best keywords for your clients’ SEO and PPC campaigns. Knowing phrase matches, related keywords and even long-tail keywords gives us a benefit over our competition. It’s always hard to find appropriate keywords for our own target audience, however with this tool, we could make use of valuable resources that tell us which keywords are helping our competitors rank highly on virtually all of the search engines.
The issue with SEMrush is the fact their tools aren’t accurate. When you look at the image below, it implies that we only get 218 organic searches per month. I don’t think we would remain in business whenever we only got 218 searches a month. We now have almost that a great many searches every day. Also, the PAID SEARCH tab shows I’m only bidding on three keywords. That’s off too, however i can’t expect a lot more.
Despite these setbacks, the great news is available a snapshot of your respective competitor’s info. Remember, it’ll be off, but that’s each of the info out there that exist. Our competitors will never give usage of their Google Analytics, Adwords, nor Google Webmaster tools. It only provides a snapshot of what’s happening. It’s better than nothing.
I prefer MOZ and Ahrefs too, but SEMrush is my go-to tool for competitor analysis. The main reason we keep SEMrush inside our arsenal of SEO tools is it’s the nearest snapshot of what’s happening with all the competition. If we combine SEMrush, Ahrefs, Moz, Majestic, then there exists a a lot better picture. Each one of these companies carries a bot that crawls the world wide web and 53devdpky the info. Imagine the amount of servers an organization would have to crawl, process, and store everything info on the net. They don’t have Google’s financial power to do that. Also, these SEO tools work better for sites with more search volume, but are still off.